What is Facebook Instant Articles?

Facebook Instant Articles is a tool for news publishers to distribute fast, interactive articles to their readers in the Facebook app.

Rather than loading an article using a web browser, which takes over 8 seconds on average, Instant Articles load using the same fast tools we use to load photos and videos in the Facebook app allowing articles to load as much as 10 times faster than standard mobile web articles.

Beyond just speed, Instant Articles allow publishers to provide the same high quality, fluid experience and interactivity that people expect from a mobile app.

Learn more about Instant Articles here.

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